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Be Very Wary of the “Feel Good Fluff With No Substance” Type Material Out There

By: Brian Kim - August 24, 2010

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I make it my duty to make sure this site is a haven against the “feel good fluff with no substance” type material out there. It’s one of the main reasons why I developed this site. I wanted to pierce through all the crap out there and bring out the real meat of the information, think of new additional ideas, structure it all, and make it easy to understand and for people to apply in their lives so they can benefit from it.

The fluff material out there is extremely irritating and it’s very manipulative if you think about it.

This feel good fluff with no meat type material – it’s like the definition the Supreme Court has of obscenity.

“You know it when you see it.”

It’s the kind of material where you read it and it’s all over the place. There’s no structure. It’s like this amorphous blob of information you can’t wrap your head around.

At the end of it, you’re like:

“What the hell did I just read?”

You try to make sense of it, draw some baseline conclusions but nothing registers.

It’s like they toss you this smorgasbord of random information and tools and nuts and bolts and then tell you – with all this, you can build a mansion.

Then, they leave you alone.

Yeah, that’s not going to work.

Why do they do this? Why do they make it so difficult for people to really understand and get a grip on?

Well, the first reason that comes up is the author probably can’t communicate but let’s face it - the average person can at least make their writing make some sort of sense so let’s put that idea on the backburner.

What can be another reason?

Well, it could be a deliberate hook to get you to buy more of their material, because THAT material will help you understand their “first material”.

And down the rabbit hole you go.

You think that additional material will make sense?

Nope.

You need the third material to make sense of the second.

And down the hole you go again, all the meanwhile, those types of people laughing at you all the way to the bank.

Meanwhile, you’re tearing out your hair trying to figure out why you don’t understand it.

Now, I’m not going to name any names here of this type of material because they don’t deserve that kind of specific attention.

I’ve seen way too much of that material and I feel it’s my duty to issue a warning for people to avoid it, to not get hooked because that’s exactly what the people who put out that type of material want.

The real craftiness of all this is that by making the information confusing, it sparks debates among readers which just leads to more marketing of the information in the first place and draws more people in and the cycle continues.

All this is why I developed this site, to provide DEFINITIVE, STRUCTURED, EASY TO UNDERSTAND, information that can help people be able to easily assimilate the information and apply to reap the benefits. That’s why this site can garner so many testimonials and reader success stories.

There’s none of this “meditate on top of the mountain and all your troubles will magically be solved” B.S.

All of that is mental junk food, AT BEST.

At worst, it’s mental poison that can take years to recover from because it leads you away from the truth. It keeps you chasing mental circles, never actually doing anything in the real world.

You get frustrated because you don’t understand, because it’s not working and then they go – oh you forget one thing that wasn’t written about, here buy it for a hundred bucks and they cycle continues.

Don’t fall for the trap. Don’t let them laugh the way to the bank.

Steer clear of that type of fluff.

You’ll know it when you see it.

Save your time, money, and energy.

Most of all, save your sanity.

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